About Us

Pineapple Appeal was founded 30 years ago in Owatonna, MN. Over the years, it has changed ownership twice, with the most recent transition occurring in the summer of 2023. Today, Pineapple Appeal is proudly owned and operated by me, Amber Willert!

After a decade in the corporate world, I sought a change of pace for my family and me. Together with my partner Dean, we have two energetic elementary school kids. Parker keeps us busy with football, basketball, baseball, and his involvement in student council and social activities. Nora is a budding gymnast who’s always ready for an adventure.

In our spare time, we love to hang out with our Golden Retriever, Duke, and enjoy activities like riding four-wheelers and dirt bikes, playing basketball, and spending quality time with friends and family.

Fun Fact: Dean also runs his own business in Owatonna, and luckily, he had enough space for me to operate Pineapple Appeal from the same location!

I sincerely value each relationship I’ve built with schools nationwide. Becoming the owner of Pineapple Appeal has undoubtedly been my best decision yet!

I look forward to connecting with you soon!

Sincerely, 


Amber Willert Owner & Operator